Samlo
Concept Artist
Character Artist
Director
Table/Booth: 812
Hi! My name is Santiago M. López alias Samlo, and I’m an Argentine visual artist, illustrator, and creative director based in Barcelona. Over the past 10 years, I’ve built a career developing visual storytelling projects that bridge creativity, social impact, and brand strategy. I specialize in creating emotionally resonant illustrations, campaigns, and narratives that connect with audiences across digital platforms, editorial media, and humanitarian work.
My work spans collaborations with global companies, non-profits, publishers, and agencies—always with a focus on visual clarity, emotional depth, and purpose. From leading art direction to animating ideas that inspire, my mission is to use art as a tool to uplift others, share meaningful stories, and create content that helps people live more connected, hopeful, and imaginative lives.
Whether through digital illustration, public talks, or creative partnerships, I aim to empower other artists to believe in the power of their talent and say “yes” to their own creative voice—because that one “yes” can change everything.
