BRAND GUIDELINES
The LBX Brand Guideline provides a comprehensive framework for ensuring consistency in visual identity, messaging, and brand representation across all platforms and communications.
LIGHTBOX BRAND GUIDELINES
The LightBox Expo brand is artist-centric, keeping things both fun and high quality in equal measure.
When you spell out the words, please remember there is always a capital "B" in LightBox Expo.
If you’re going to use the LBX logo for something, please keep it tasteful, or feel free to send it our way for approval. Our logo is made up of two parts: the ICON and the TEXT. You can use the ICON by itself when the LightBox Expo brand is clearly visible or has been well established elsewhere on the page or in the design. When in doubt, use the ICON and TEXT combined.
If you have any questions or would like to send something for approval, please email jim@lightboxexpo.com
STACKED LOGO - DO'S
Keep the grouping of the LBX icon and text together unaltered. Keep a clearance around the logo by using the width of the letter "E" as a measure for minimum clearance. See diagram here for guidance on proper configuration and clearance when using the LightBox Expo brand.
STACKED LOGO - DON'T
Please do not alter or adjust the spacing of the logo in any way. Do not move the icon closer to (or further from) the text. Do not rotate the icon (in either direction). Do not alter the text size or kerning. Do not switch the order of the icon and text. See diagram for details and examples.
HORIZONTAL LOGO - DO'S
Keep the grouping of the LBX icon and text together and unaltered. Keep a clearance around the logo by using the width of the letter "E" as a guide for minimum clearance. See diagram here for guidance on proper configuration and clearance when using the LightBox Expo brand.
HORIZONTAL LOGO - DON'T
Please do not alter or adjust the spacing of the logo in any way. Do not move the icon closer to (or further from) the text. Do not rotate the icon (in either direction). Do not alter the text size or kerning. Do not switch the order of the icon and text. See diagram for details and examples.BRAND COLORS
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OFFICIAL BRAND COLOR
PMS 124C | WEB: #DEB126
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BRAND BLACK
PMS BLACK C | WEB: #252523
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BRAND WHITE
PMS 11-0601 TCX | WEB: #FFFFFF
