Ed Natividad

Saturday 10/25

ADG Presents: What Makes a Design Iconic?

Constantine Sekeris | Ed Natividad | Victor Martinez | Jerad S Marantz | Phil Saunders | Art Directors Guild

ADG Concept Designers have the unique responsibility to create or interpret iconic designs for film and television. Whether they’re developing a new character, creature, vehicle or set, or translating it from another media, the one question they must answer is “What makes a design iconic?”
Join moderator Phil Saunders (Iron Man, the Avengers movies, Tron Legacy/Ares) and ADG concept artists Jerad Marantz (Avengers: Infinity War/Endgame, Justice league, Predator Badlands,) Victor Martinez (Avatar, Blade Runner 2049, Superman,) Ed Natividad (Star Wars: Ep. 1&2, Batman v Superman, Dune 1, 2, & 3,) and Constantine Sekeris (Superman, Avatar: the Way of Water, House of Dragons,) as they answer this question through case studies of the most iconic designs they have brought to the silver screen.

Sunday 10/26

Concept Art in a Changing Industry

Art Directors Guild | Sean Hargreaves | Ed Natividad | Shane Baxley | Andrés Parada | Matthew Cunningham | Dawn Brown | Phil Saunders

The panel will address the current changes such as AI and various industry shifts and how to survive within them.. As the entertainment industry is facing changes of a magnitude not seen since the introduction of sound and color, with the realization of the power of AI, as well as offshore filmmaking, we have to ask ourselves, where do we stand as creators, and where will we be in 5 years? As professionals we have survived many changes in the last 30 years: Analog to digital, 2D to 3D, but this new threat is something totally different, and is of great concern to many, both incoming and veterans. This panel will address what we feel, as professionals in the film and game business, is the direction the business will take, and hope for survival with these massive changes.