Pasadena Convention Center
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Ed Natividad

Concept Artist
Ed Natividad studied Transportation Design in Detroit, during which time, had work experience at both Ford Motor Co. in Dearborn MI and the GM Advanced Concept Center in Thousand Oaks CA.Although grateful for the opportunity, he felt his creative interests extended beyond Automobile Design and journeyed back to Los Angeles to pursue a career in Film. He later joined Industrial Light and Magic in Marin County CA, and later, would fulfill a childhood dream to work with George Lucas at the Skywalker Ranch on the Star Wars, Ep1 &2. in 2014, he returned to Detroit with the crew of Batman v Superman to help develop the Batcave, Batwing and Batmobile 6 and would go on to design other vehicles for the DCEU. He continues to enjoy working on a variety Film projects and is a member of the Academy of Motion Pictures Arts and Sciences.

PARTICIPANT SCHEDULE

Believable by Design—How Industrial Designers Make the Unreal, Real

Phil Saunders | Ed Natividad | Andrés Parada | Jim Martin

Want to know how fictional worlds, vehicles, and props are made to feel real? Please join Phil Saunders, Ed Natividad, Andrés Parada, and myself Jim Martin to find out how we use our unique, specific skillsets as Industrial Designers to create convincing fictional designs. We will dive into their design philosophies, techniques, and processes and learn what goes into creating believable designs that help make previously unseen worlds feel real.

Skill Level: General Audience

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