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Maria Reyes (She/Her)

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Maria Reyes is a multidisciplinary brand designer and creative leader with extensive experience in branding, packaging, retail environments, and experiential design. She has worked with leading companies including Spinmaster ,Mattel and Urban Decay, creating immersive brand experiences, global retail activations, and award-worthy visual storytelling for iconic brands such as sky dance animation ,Barbie, Disney Princess, Sephora. Combining illustration, environmental design, and strategic branding, Maria is passionate about transforming ideas into memorable consumer experiences that connect with audiences across retail, entertainment, and licensed properties.

PARTICIPANT SCHEDULE

Think Outside the Box with Spin Master and Launchmode Design

Eugenia Chen | Sebastian Cuervo | William Ortiz | Mike Petrosky | Maria Reyes | Gabriel Hernandez

Great packaging does more than sell a product—it tells a story, builds anticipation, and creates an emotional connection before the consumer ever interacts with the toy. Join Launchmode Design Co. and Spin Master for a behind-the-scenes look at the creative process behind toy packaging, from concept to shelf. Discover how storytelling, illustration, branding, and consumer psychology come together to create disruptive designs that capture attention and inspire engagement. Spin Master’s creative team will share insights across different toy categories, what they look for in creative talent, and how to stay on trend in an ever evolving category. Bring your questions for an interactive Q&A. Presenters: Eugenia Chen, Sebastian Cuervo, William Ortiz, Mike Petrosky, Maria Reyes, Gabriel Hernandez

Skill Level: General Audience
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