Mercedes Rabovich (She/Her)

Director Modeler/Sculptor

Mercedes Rabovich is a Director and Art Director working across 3D Animation, Mixed Reality, and Live Action. Based in Buenos Aires, Argentina, she has over 15 years of experience spanning feature films, fiction series, advertising, and music videos. Most recently, she served as Creative Director and Art Director on “Nevatars,” a Mixed Reality IP created by Andy Serkis. The project is competing in the Official Selection of Venice Immersive at La Biennale di Venezia 2026. She is also a Miniature Set and Model Maker Director for Stop Motion Animation and Mixed Media projects, combining handcrafted fabrication with CGI techniques. In addition, she has taught several courses, including three at Universidad Nacional de San Martín (UNSAM), and has exhibited her original film miniatures while giving artist talks at exhibitions across Buenos Aires.

PARTICIPANT SCHEDULE

Sunday 10/25

NEVATARS | When Characters Break Free From the Screen

Josh Nelson Youssef | Camila Marturano | Alejandro Turano | Mercedes Rabovich

What happens to the beautifully designed characters that never make it beyond an artist’s hard drive? Join the creative team behind NEVATARS for a behind-the-scenes look at the development of a groundbreaking mixed reality animated experience. From the project’s earliest sketches to worldbuilding, character design, animation, and the creative challenges along the way, discover how an original idea evolved into an immersive story where animated characters step beyond the screen and into our world. Featuring exclusive footage, concept art, and an audience Q&A, this session explores the future of storytelling at the intersection of animation, immersive technology, and human creativity.

Skill Level: General Audience

Mercedes Rabovich (She/Her)

NEVATARS | When Characters Break Free From the Screen

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