Samlo
Concept Artist
Character Artist
Director
Hi! My name is Santiago M. López alias Samlo, and I’m an Argentine visual artist, illustrator, and creative director based in Barcelona. Over the past 10 years, I’ve built a career developing visual storytelling projects that bridge creativity, social impact, and brand strategy. I specialize in creating emotionally resonant illustrations, campaigns, and narratives that connect with audiences across digital platforms, editorial media, and humanitarian work.
My work spans collaborations with global companies, non-profits, publishers, and agencies—always with a focus on visual clarity, emotional depth, and purpose. From leading art direction to animating ideas that inspire, my mission is to use art as a tool to uplift others, share meaningful stories, and create content that helps people live more connected, hopeful, and imaginative lives.
Whether through digital illustration, public talks, or creative partnerships, I aim to empower other artists to believe in the power of their talent and say “yes” to their own creative voice—because that one “yes” can change everything.
