Pasadena Convention Center
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Samlo

Concept Artist Character Artist Director
Hi! My name is Santiago M. López, also known as Samlo, and I’m an Argentine visual artist, illustrator, creative director, and founder & CEO of Samlo Studio, currently based in Barcelona. Over the past 10 years, I’ve built a career creating visual storytelling projects that bridge creativity, social impact, and meaningful human connection. My work spans collaborations with global brands, non-profits, publishers, and agencies, always with a focus on visual clarity, emotional depth, and purpose. I specialize in creating illustrations, campaigns, and narratives that connect with audiences across digital platforms, editorial media, and humanitarian initiatives. Through my work, I seek to use art as a language that inspires, uplifts, and brings people together. Whether through illustration, storytelling, public speaking, or creative collaborations, my goal is to create experiences that remind people of the power of imagination and the impact that creativity can have on our lives.

PARTICIPANT SCHEDULE

The Business of Art: Building a Sustainable Career

Room 101-102 | Samlo

Talent alone is not enough to build a long-term creative career. In this talk, artist and creative director Santiago “Samlo” López shares lessons from a 10-year journey turning art into a profession: building an audience of millions, collaborating with global brands, creating meaningful projects, and navigating the challenges of making creativity sustainable. Attendees will learn practical insights on personal branding, networking, creating opportunities, and transforming passion into a career without losing purpose or authenticity

Skill Level: General Audience

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