Pasadena Convention Center
Buy Tickets

Shane Hartley (He/Him)

Director Other
Shane Hartley is the Executive Creative Director at Ravensburger, where he leads the creative vision and strategy for the Disney Lorcana Trading Card Game. With over 20 years of experience in creative direction and design for consumer products, Shane specializes in collectible gaming. His expertise spans soft goods, collectibles, apparel, toys, games, publishing, packaging, and more. He has built and led multidisciplinary creative teams, including the Design, Narrative, and Art (DNA) group for Lorcana, streamlining processes, aligning gameplay with narrative world-building, and maintaining consistent art direction. Shane has collaborated with top brands and franchises such as Star Wars, Marvel, Halo, Gears of War, Nike, Facebook, Minecraft, Nascar, Valve, and Pokémon.

PARTICIPANT SCHEDULE

Creative World Building: Disney Lorcana TCG by Ravensburger

Room 204 | Matthew Eng | Shane Hartley | John Loren | Ravensburger | Nicole Smith

Step behind the curtain of the Disney Lorcana TCG and discover how the creative partnership between Ravensburger and The Walt Disney Company brings new stories, characters, and worlds to Lorcana. Join Creative Director and Illustrator Matthew Eng, Senior Narrative Designer Nicole Smith, Principal Artist John Loren, and moderator Shane Hartley, VP of Creative, Ravensburger, for an inside look at the art, storytelling, and vision behind the magical realm of Lorcana. Through concept art, behind-the-scenes development, and a look into Hyperia City, learn how Disney storytelling, original world building, illustration, narrative development, and game design come together to create immersive experiences for players and collectors worldwide.

Skill Level: General Audience

HELLO THERE! INTERESTED IN LIGHTBOX EXPO?

Join our mailing list to get news, updates, upcoming events, and much more!