ADG Presents: What Makes a Design Iconic?

ADG Concept Designers have the unique responsibility to create or interpret iconic designs for film and television. Whether they’re developing a new character, creature, vehicle or set, or translating it from another media, the one question they must answer is “What makes a design iconic?”
Join moderator Phil Saunders (Iron Man, the Avengers movies, Tron Legacy/Ares) and ADG concept artists Jerad Marantz (Avengers: Infinity War/Endgame, Justice league, Predator Badlands,) Victor Martinez (Avatar, Blade Runner 2049, Superman,) Ed Natividad (Star Wars: Ep. 1&2, Batman v Superman, Dune 1, 2, & 3,) and Constantine Sekeris (Superman, Avatar: the Way of Water, House of Dragons,) as they answer this question through case studies of the most iconic designs they have brought to the silver screen.