Thank you for your interest in covering LIGHTBOX EXPO!
LIGHTBOX EXPO is a multi-faceted experience for everyone from aspiring artists and students, to professionals and fans, with a focus on animation, illustration and concept art for the entertainment industry. The Pasadena Convention Center and the LBX team welcomes approved members of the press to participate and cover the show.
Press registration for LightBox Expo 2025 opens summer 2025.
Subscribe To Our Mailing List to receive the latest updates on everything related to the event straight to your inbox!
Frequent event updates can be found via Instagram, Twitter, and LinkedIn.
Downloads of our logo and usage rules can be found on our Brand Guidelines page.
For press inquiries, please contact Heather Sorensen at Plugged In PR.
LIGHTBOX EXPO is a multi-faceted experience for everyone from aspiring artists and students, to professionals and fans, with a focus on animation, illustration and concept art for the entertainment industry. The Pasadena Convention Center and the LBX team welcomes approved members of the press to participate and cover the show.
Press registration for LightBox Expo 2025 opens summer 2025.
Subscribe To Our Mailing List to receive the latest updates on everything related to the event straight to your inbox!
Frequent event updates can be found via Instagram, Twitter, and LinkedIn.
Downloads of our logo and usage rules can be found on our Brand Guidelines page.
For press inquiries, please contact Heather Sorensen at Plugged In PR.
Press Registration
Qualifications
LBX press registration is open for journalists regularly making editorial contributions (a minimum of 6 months of continuous coverage). Editorial press includes writers, reporters, reviewers, producers, photographers, videographers, select streamers/TikTok/YouTube content creators with more than 50,000 followers or subscribers, etc. who are attending specifically to write about LBX and/or cover the event on assignment.
Non-editorial staff, including graphic designers, marketing, public relations, social media managers, community forum moderators, analysts, market researchers, brand content producers, filmmakers and sales staff, etc. do not qualify for a press badge.
Press Access
LBX press badges provide complimentary access to LBX for all three days of the event. Press badges function as regular attendee badges, and do not allow early or special access to LBX in any capacity.
Guidelines
Everyone who applies and is approved for a LBX Press badge agrees to these terms.
Submitting an application does not guarantee approval. Credentials will be allotted on a case-by-case basis. You must provide a detailed coverage plan and outlet details. Your past work as an accredited journalist will be taken into account upon assessment of your application. You'll be notified if you have been approved or denied within 21 business days of when you submitted your application.
If approved, additional information will be provided in your confirmation email and receipt. Every individual applying for a press badge may only apply once.
Each press badge is issued individually. If you're applying with a team, each person on your team needs to apply and be approved separately.
Press badges are non-transferable and non-resalable. Any individuals attempting to sell their press ticket will be disqualified from attending future LBX events. This is non-negotiable.
LBX press registration is open for journalists regularly making editorial contributions (a minimum of 6 months of continuous coverage). Editorial press includes writers, reporters, reviewers, producers, photographers, videographers, select streamers/TikTok/YouTube content creators with more than 50,000 followers or subscribers, etc. who are attending specifically to write about LBX and/or cover the event on assignment.
Non-editorial staff, including graphic designers, marketing, public relations, social media managers, community forum moderators, analysts, market researchers, brand content producers, filmmakers and sales staff, etc. do not qualify for a press badge.
Press Access
LBX press badges provide complimentary access to LBX for all three days of the event. Press badges function as regular attendee badges, and do not allow early or special access to LBX in any capacity.
Guidelines
Everyone who applies and is approved for a LBX Press badge agrees to these terms.
Submitting an application does not guarantee approval. Credentials will be allotted on a case-by-case basis. You must provide a detailed coverage plan and outlet details. Your past work as an accredited journalist will be taken into account upon assessment of your application. You'll be notified if you have been approved or denied within 21 business days of when you submitted your application.
If approved, additional information will be provided in your confirmation email and receipt. Every individual applying for a press badge may only apply once.
Each press badge is issued individually. If you're applying with a team, each person on your team needs to apply and be approved separately.
Press badges are non-transferable and non-resalable. Any individuals attempting to sell their press ticket will be disqualified from attending future LBX events. This is non-negotiable.
Press Release
You can find our 2024 press release HERE
