Lighting the Story: Color Design Across Games & Animation

Color and lighting are essential storytelling tools that shape mood, guide the audience, and define the visual identity of a project. In this panel, six artists working across games, television, and feature animation share how they design intentional color and lighting arcs that support the narrative, and how that process shifts by medium. We’ll cover the real differences between casual games, more mature games, and TV/feature work, exploring how choices in hue, saturation, and value contrast shape the emotional impact the viewer experiences.