The Business of Art: Building a Sustainable Career

Talent alone is not enough to build a long-term creative career. In this talk, artist and creative director Santiago “Samlo” López shares lessons from a 10-year journey turning art into a profession: building an audience of millions, collaborating with global brands, creating meaningful projects, and navigating the challenges of making creativity sustainable. Attendees will learn practical insights on personal branding, networking, creating opportunities, and transforming passion into a career without losing purpose or authenticity