Believable by Design—How Industrial Designers Make the Unreal, Real

Want to know how fictional worlds, vehicles, and props are made to feel real? Please join Phil Saunders, Ed Natividad, Andrés Parada, and myself Jim Martin to find out how we use our unique, specific skillsets as Industrial Designers to create convincing fictional designs. We will dive into their design philosophies, techniques, and processes and learn what goes into creating believable designs that help make previously unseen worlds feel real.